A Different Game

Thoughts on sports, technology, and marketing from CaptainU

Clint Dempsey’s Missed Opportunity

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by Avi

After squandering a bunch of sitters against Guadeloupe, Clint Dempsey, America’s best soccer player (yes, Landon Donovan notwithstanding), scored on a sublime put away against Jamaica.

Dempsey has done an amazing job cultivating the “Deuce” image among the US Soccer faithful, including his rad video “Don’t Tread on This.”

But what a missed opportunity is his Facebook page. The pictures he (or his handlers post) are generic action photos that you could see on any sports news website.  Facebook is the way for athletes and teams to connect at a deeper level with their fans. Clint should post a picture of the much ballyhooed wedding that he flew back from in the wee hours of the night before the Jamaica game. Or post a picture of the team meal after the game yesterday. There’s so much more to the story — and these pictures fail to tell it.

Here’s a stark contrast to that — Cesc Fabregas posting a picture of him and his buddies at the Grand Canyon on Twitter (by way of yfrog.)

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Written by Avi

Monday, June 20, 2011 at 11:10 am

Posted in Uncategorized

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